If you opt for the B2B route, you need to find a dealer who will buy your watermelons in bulk (see Wholesale). It can be a grocery store, a restaurant, or another farmer who needs extra watermelons. They sell in bulk at a discounted price to another party, which then sells those watermelons to consumers in one form or another. The B2B and B2C purchasing processes begin with the identification of the demand. This means that no matter what business you run, you need to first determine what your target customers need. The dollar value of business-to-business transactions is significantly higher than that of business-to-business transactions, as businesses are more likely to buy more and more goods and services than consumers. For example, a bicycle manufacturer buys a truck of bicycle tires or a coffee maker buys a huge industrial grain mill. Compare this to what an individual bike enthusiast or coffee lover has bought. B2B and B2C e-commerce businesses (see e-commerce) have many qualities in common, but they also have a number of important differences. This can be done through surveys, research, or by looking at B2B leads (see B2B Sales). If you don`t meet consumer needs, you can quickly run into problems with a backlog, dead inventory (see what dead inventory is), or even risk a business outage. A company can focus on a single model, or it can mix its strategy, i.e. B2C, B2G, etc.
It all depends on the needs of the market and what it sells. B2G stands for business-to-government. The National Association of Sales Professionals has the following definition of the term: The level of expertise of a company or marketer in B2B or B2C depends on several factors. First of all, it depends on whether or not a company reaches businesses or consumers. A company that targets other companies has a different marketing and sales approach than one that targets customers. Vertical B2B is usually focused on manufacturing or business. It can be divided into two directions – upstream and downstream. Commercial producers or retailers may maintain a supply relationship with upstream suppliers, including manufacturers, and enter into a sales relationship. [10] For example, Dell works with upstream suppliers of microchips for integrated circuits and computer printed circuit boards (PCBs). In many cases, the total volume of B2B (business-to-business) transactions is much higher than the volume of B2C transactions. [5] [6] [7] The main reason for this is that in a typical supply chain, there will be many B2B transactions with sub-components or raw materials and a single B2C transaction, especially the sale of the finished product to the end customer. For example, a car manufacturer carries out several B2B transactions, for example the.B purchase of tires, glass for windows and rubber hoses for its vehicles.
The last transaction, a finished vehicle sold to the consumer, is a single transaction (B2C). B2B and B2C consumers behave very differently and their purchasing processes are a testament to this. A vertical B2B website can look like the company`s online store. [10] Through the website, the company can promote its products more vigorously, effectively and comprehensively, which enriches transactions as they help its customers understand their products. Or the website can be created for businesses where the seller advertises their products in order to promote and extend transactions in an intuitive and convenient way. If you choose Go B2C, set up a farm stand instead. At this agricultural stand, as a DTC food company, you sell watermelons directly to customers. This forces you to spend more time selling the watermelons, but you can sell them at a higher price. Business-to-business transactions and corporate large accounts are commonplace for manufacturing companies.
Samsung, for example, is one of Apple`s biggest suppliers in iPhone production. Apple also has B2B relationships with companies such as Intel, Panasonic and semiconductor maker Micron Technology. The seller may also sell services or parts that the customer needs from the manufacturers. B2B is important because every business needs to buy products and services from other companies in order to start, operate and grow. For business-to-business transactions to be successful, appropriate planning, relationship development and relationship management by participating companies is required. .